Apr 12, 2022
In General Discussions
SEO is a fundamental part of inbound marketing strategies , since we are interested in being present and visible when users investigate needs related to our brand . SEO strategies evolve as Google algorithms do. Now the focus has shifted from keywords and metadata to interpreting user intent . But there is a maxim that always works, and that is to create quality content that responds as best as possible to the needs of the user base. Write down these tips to improve your SEO strategy for B2B marketing: Update the previous contents . In addition to publishing new content, a good SEO strategy should include a frequent review of old content. In this way, we can update incorrect information, merge pages that are too similar or solve technical problems such as broken links. Create groups of related pages . The new SEO strategy is to create " pillar pages " around a specific topic, which group individual email list multiple related pages. In this way, the "pillar page" functions as the information center around a specific topic. Organize the content of your blog or page through categories and tags . The objective is that both users and search robots have it easy to understand how the content is structured and access the page they are looking for. Optimize titles, descriptions and images . Although SEO is evolving towards intentionality, it is always a good idea to take care of this type of detail. content marketing Quality content is the basis that feeds B2B marketing strategies. The idea is to have a good repository of content adapted to different customer profiles and moments of the trip, which manages to attract users and show how you can help them. Let's look at some best practices for different types of content: Blogging . Regularly updated blogs bring organic visibility and quality traffic to your site. You can take advantage of your blog as a platform to make guest posting strategies and include different types of content, such as texts, infographics, videos, case studies and more. Ebooks . Ebooks are a very popular type of content for lead generation strategies. To be more effective, they must respond to a specific problem of the target audience. Videos . Audiovisual content is gaining popularity in all types of marketing, and B2B is no exception. Within this sector, tutorials and product demonstrations are particularly successful. Always make sure to optimize the descriptions and tags of your videos to improve their positioning on YouTube. Social media
Apr 10, 2022
In General Discussions
In order to do good SEO , we have to understand where the traffic to our page comes from and what are the causes that make it increase or decrease. To help us in this mission, the Google Search Center blog has recently published an article that explains the 4 main reasons why organic traffic decreases and how we can identify them. Do you want to know what they are? Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook The main reasons why your organic traffic has dropped and how to interpret it The 4 main reasons why traffic to individual email list on your website decreases According to the Google search center , we can deduce what is the cause of a drop in traffic on our website by analyzing the general graph of traffic to it. Depending on the shape that its peaks and valleys take, we have 4 different situations. The main reasons why your organic traffic has dropped and how to interpret it 1) Site-wide technical issues or manual actions In this case, we will see a sharp drop in traffic that is no longer recovered. This can be caused by technical issues that prevent Google from crawling, indexing, or displaying your pages to users, or by manual action, i.e. a penalty from Google for violating their webmaster guidelines. The action to be taken is very clear, we have to find out exactly what the problem is and fix it as soon as possible.