The data shows: The Douyin Hot List is mainly based on news information and ws number list content related to celebrity Internet celebrities. This part of the content is mostly released by mainstream media and head KOLs. In contrast, on the Kuaishou Hot List, there are more popular ws number list content, such as "office challenge", "try flour to do this" and other down-to-earth topics - mainly from the lives of the masses.
The difference is caused by the basic user base of the two. Users in ws number list first- and second-tier cities focused on Douyin prefer content ws number list with a “petty bourgeoisie” sentiment—handsome guys and beautiful girls with exquisite makeup, etc. Generally, high-quality ws number list content will get more traffic. Kuaishou has a wide range of users in the sinking market, and they tend to have content that is real and close to life. From this,
Kuaishou can see "all kinds of life", full of original vitality. Of course, ws number list with the influx of first- and second-tier users, Kuaishou also has a "petty bourgeoisie" tendency. However, the proportion of sinking user groups still exceeds 60%, and the demand genes remain ws number list unchanged. For example, the 2022Q1 conference call also mentioned that in the first quarter, 25% of our users participated in the creation, and the content contribution of medium and long-tail creators reached 80%.