These posts give followers the seed to understand what kind of jobs and services they offer, and to put your business first when referral opportunities arise. Employee advocacy is an easy way to get legitimate and high-quality leads.
Beth Ryan Beth serves as Chief Marketing Officer of RyTech LLC, overseeing social media and email marketing efforts for our clients. Beth also manages her agency's marketing - including social media accounts. With a background in hospitality, Beth brings a broad range of business knowledge and communication skills that contribute to the Latest Mailing Database her success with clients. Visit RyTech, LLC copy Link
positioning tool
A very effective way to leverage social media for your brand is to make your targeting more precise and leverage lookalike audiences.
The goal (if you're running a paid marketing campaign on a platform like Facebook) is to balance lead traffic versus lead traffic quality.
In early testing with a wider audience, at least half of the forms we submitted were missing key information, such as company names and even contact names. The most recent test audience, identified using previous test data, has been involved in a lookalike audience movement - allowing Facebook's algorithms to add audiences that are close to the ones we've already established.
The result is a huge variance in the legitimate lead traffic we get, and a ~70% lower cost per lead, allowing our campaigns to get better results with a lower lead cost.
Matt Erickson Matt Erickson is Director of Marketing for National Positions in Westlake Village, California. His career spans multiple industries, including events, entertainment, technology and cybersecurity. Matt holds an MBA in Marketing, International Business and an MBA from California State University Sacramento (CSUS) and currently resides in Hollywood, CA Visit National Jobs copy Link
Marketing and Sales Funnel
We use social media to promote blog content, but more importantly, it helps people get into our marketing and sales funnels. Our primary goal as a marketing and social media team is to drive people to sign up for our project management software for a 30-day free trial.
Few of our social media visitors will sign up directly by clicking on a link we promote on Facebook, Twitter or LinkedIn, but they will often use social media as an entry point to sign up for a trial later down the road.
By digging through our numbers in Google Analytics, we often see social media visits turn into "assisted conversions," leading to three, four, or even seven additional steps to sign up. People first exposed to social content may read one of our emails, watch an Academy training video, click one of our paid ads, or even watch a webinar before finally deciding to sign up.
Along these lines, even if you don't see a direct conversion path to your customer's social media activity, it's a very bad idea to completely offset the impact of social media without giving it the attention and time tools it deserves, above all else. .
Chris Hughes Kris Hughes is Senior Content Marketing Manager at ProjectManager