In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these Special leads unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to a screeching halt, however, once COVID-19 entered the picture. channable-campaign-june-2022 Since Special leads then, brands have been getting creative with their experiential marketing endeavors. Thanks to technological advances, in-person experiences can be offered online.

Now that marketers know how well these newfound capabilities Special leads work, virtual and hybrid experiences aren’t likely to go anywhere anytime soon, even with the possibility of a return to “normal” on the horizon. Here’s what you can expect from experiential marketing in 2022 and beyond! Using Advanced AR Technology Will Become a Must for Retailers Augmented Special leads reality, or AR for short, is a form of experiential marketing that makes Special leads it possible for consumers to interact with products or services in a much more fun and personalized way.

Brands were already beginning to incorporate augmented reality Special leads into their marketing strategies pre-pandemic, but lockdowns and social distancing measures sped this process up. With AR technology, brands are able to show their customers what makes their product or service great instead of just telling them. This enables brands to better connect with their Special leads customers, provide them with memorable experiences, and reduce costly returns. AR technology also makes any concerns about hygiene and cleanliness obsolete because customers can shop from the comfort of their own homes!