Here are some specific actions it does and could do better. Search Suggestions/AutoComplete: Google began testing a way for users to report offensive search suggestions in February and promised to improve those suggestions overall. But nearly two months after the start of this limited test, the reporting tool has yet to be rolled out on a large scale. In the meantime, it's easy enough to find suggestions that some might find objectionable: These are for the political parties of Democrats and Republicans, but believe me,

unfortunately you can find similar things about racial groups, ethnicities, and sexual orientation. These will continue as long as Google offers suggestions, which are based on real searches done in volume by real people. Over time, they may be reduced. But with an jewelry retouching service endless amount of things to research, you can't solve everything. By the way, Bing also can't: Google needs to make this reporting tool widely available as soon as possible. He should consider eliminating suggestions on desktop, where they aren't as necessary as they are on mobile.

It must multiply the means of filtering offensive suggestions. This is a problem that has been around for six years or more. Google needs to do more. Featured snippets: Google could and perhaps should eliminate featured snippets for desktop searches, where they are not needed and would encourage people to evaluate a variety of results rather than focusing on “one true answer” which might not be true at all. Snippets for Google Assistant and Google Home are much more difficult to remove, because when they work — and they often do